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How many of you would prefer to spend 15 seconds on a search engine (assuming the computer is on!) or 15 minutes sifting through your local business directory for exactly the same product/service? As the number of active internet users in the UK exceeds 50%, the need to have an internet presence increases. But with this presence you need to be found.
Approximately 85% of all internet users go direct to search engines to find what they are looking for, whether it be a company, service or product. It is therefore obvious why Search Engine Marketing is so powerful and why the need to be found on page one of the search engines is becoming more and more important. It is like having an advert on the front page of a magazine every month and the resulting traffic can be colossal.
We recently discovered that a seasoned client of Position Focus who offers local and national services in the waste recovery sector now receives over 70% of all business through the internet. Prior to this their only advertising was in the local directories and paper’s where the £1000’s spent was rarely justified.
