鈥滅厧楗间箣绁炩?鐜╄浆寰?惀閿

銆??璧?晠璇撮粍澶?悏鎵?湁鐨勮惀閿?兘鏄?湪寰?崥涓婂仛鐨勶紝浠栨妸灏忓皬鐨勫井鍗氬綋鎴愪簡宸ㄥぇ鐨勫箍鍛婂湀锛屽湪杩欓噷鍙戞尌鑷?繁鐨勬兂璞″姏锛屽埗閫?ldquo;榛勫お鍚変綋”锛岀帺杞?井鍗氾紝鎵撳紑浜嗛粍澶?悏鐨勫ぉ涓嬨?/p>

銆??涓??濂藉?鍒堕?鎷ヨ?/p>

銆??鎶撲綇钀ラ攢鐨勬湰璐ㄥ氨鎶撲綇浜嗚惀閿??榛勫お鍚変竴鐩村湪鍋氳惀閿??娌℃湁骞垮憡锛屽洜涓鸿惀閿?槸涓嶉渶瑕佽姳閽辩殑锛岃惀閿?殑鏈?川鍦ㄤ簬椹卞姩椤惧?鐨勫ソ濂囧績銆佹秷璐硅?鐨勫ソ濂囧績鏄?渶濂界殑骞垮憡锛屽彧鏈夋墦鍔ㄤ簡娑堣垂鑰咃紝鎵嶈兘鎵撳姩甯傚満锛屽洜姝ゅ紩璧锋秷璐硅?鐨勫叧娉ㄥ拰濂藉?鏄?井鍗氳惀閿?殑閽ュ寵銆?/p>

銆??浠ュ墠鐨勪紶缁熻?涓氬彧鍏虫敞椤惧?鏉ュ埌搴楅噷鐨勫敭鍓嶅拰鍞?悗浣撻獙锛岀幇鍦ㄧ綉缁滃彂杈惧悗锛屼竴绯诲垪鑳藉仛鐨勪綋楠岄兘鍙?互鍦ㄤ簰鑱旂綉涓婅В鍐炽?鍥犳?寰?崥钀ラ攢鐨勫叧閿?湪浜庤皝鍋氾紝鍋氫粈涔堬紝鎬庝箞鍋氾紝鍗冧竾涓嶈?鍋氬お闃冲瀷鐨勫井鍗氾紝瑕佸仛榛戞礊鍨嬪井鍗氥?/p>

銆??浜屻?濡備綍鍋氳惀閿?/p>

銆??1銆佷笉瑕乧ontrol(鎺у埗)娑堣垂鑰咃紝鑰岃?leading(棰嗗?)娑堣垂鑰?/p>

銆??杩欎釜鏃朵唬鏄?ぉ搴曚笅鏈?仾鏄庣殑娑堣垂鑰咃紝瑕佽?娑堣垂鑰呭枩娆?綘锛屽氨鍍忓畻鏁欑殑淇′话涓?牱锛岃?涓烘秷璐硅?鎻愪緵鍒嗕韩鐨勭幆澧冨拰鐞嗙敱锛屽?鏋滄病鏈夎?鍒堕?銆?/p>

銆??2銆丯ot to or for 锛宐e with(涓嶆槸瀵圭珛闈㈡槸涓??

銆??铻嶅叆娑堣垂鑰呮垚涓轰粬浠?殑涓?憳锛岄?杩囪嚜宸辨瘡澶╃殑鍔?姏锛岀偣婊寸殑绉?疮锛屽缓绔嬫秷璐硅?瀵硅嚜宸辩殑淇′换锛屽綋寤虹珛浜嗗叧绯诲悗锛屾秷璐硅?瀵逛簬浣犵殑瑙勫垯灏辨湁浜嗗緢楂樼殑鎺ュ彈搴︺?/p>

銆??3銆丯ot a store it’s a filed(涓嶆槸涓??搴楄?鏄?竴绉嶅満)

銆??涓嶈?鎶婅嚜宸辩殑搴楀彧鏄?綋鎴愪竴瀹跺簵锛岃?瑕侀?杩囪嚜宸辩殑鍒涙柊锛屽皢涓??搴楀彉鎴愭湁鍚稿紩鍔涚殑鍦猴紝鍚稿紩娑堣垂鑰呭?鑷?繁鐨勮?鍚屻?/p>

銆??4銆丯ot promotion it’s belief (涓嶆槸鎺ㄥ箍鑰屾槸淇″康)

銆??鍟嗕笟鐨勪环鍊间笉鏄??鍙?湁澶у叕鍙告墠鏈夛紝灏忓叕鍙稿氨涓嶅瓨鍦?紝鑰屾槸璇翠綘灏嗗疂璐电殑骞村崕锛岀弽璐电殑鏃堕棿鍜岀簿鍔涙斁鍦ㄤ簡鑷?繁鐨勪簨涓氫笂銆傚皬鐢熸剰涔熻?鏈夊ぇ蹇楀悜锛屼换浣曞垱涓氳?閮藉彧鏄?仛澶т簡鑷?繁鐨勫皬浜嬩笟銆?/p>

銆??涓夈?鍒涙剰鑷??鍔?/p>

銆??寰?崥鐨勮惀閿?兘涓嶈兘鍋氬ソ鏈?噸瑕佺殑鍦ㄤ簬浣犺兘涓嶈兘鑷?繁鍒堕?鍐呭?锛屾湁鍒涙剰鑷??鍔涳紝涔熷氨鏄??鑷?繁鑳戒笉鑳芥妸鑷?繁璁叉竻妤氾紝鍋囧?鎶婅嚜宸卞仛閫忎簡锛屽井鍗氱殑钀ラ攢涔熷氨濂戒簡銆傛墍鏈夌殑钀ラ攢闈犵殑閮芥槸belief锛屼竴涓?惀閿?亣鍒伴棶棰樹簡锛屽氨瑕侀棶闂?嚜宸憋紝鏄?惁鎶婂垵琛风粰蹇樹簡锛屼笉蹇樺垵蹇冩柟寰楀?缁堛?/p>

銆??鍥涖?缁撹?/p>

銆??榛勫お鍚夌厧楗间箣鎵?互鑳芥湁浠婃棩鐨勬垚灏憋紝褰掓牴缁撳簳锛屽湪浜庝骇鍝佺殑鍝佺墝鍔涳紝娌℃湁涓?釜濂戒骇鍝侊紝鍗充娇鏄?己澶х殑寰?崥涔熸棤娉曟墦寮?笭閬擄紝涓?釜濂界殑浜у搧锛屾湁浜嗘秷璐硅?锛屽缓绔嬩簡鍙ｇ?锛屽啀閫氳繃寰?崥鐨勮惀閿?墠鑳藉緱鍒板競鍦恒?/p>